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Culture of Excellence

We are committed to providing high quality goods and services to our community. We take pride in understanding our customers’ needs and we value their business. The details matter, and we are meticulous in execution.



Our curiosity and innovation drive our passion to be leaders within the seasoning and spice industry. We are not afraid to take risks with the development of new products, to challenge the conventional way of business practice and manufacturing, and we strive to exceed expectations as future pioneers.



The Spice Theory encourages our team members, partners and customers alike to be their true authentic self. We recognize that people perform better when they can be themselves. We will continue to acknowledge individual differences and passions as strengths, and embrace them. Diversity of background, opinion and views is celebrated here. We encourage our team to speak openly and honestly, which is essential to building trust.



Trust is the cornerstone of our company. The Spice Theory strives to provide transparency of our products to its customers, team members and partners alike. We communicate with honesty and respect, and we measure ourselves against the highest standards of integrity. Trust allows us to move our business forward in meaningful ways that keep our customers engaged and promotes brand loyalty.


Health and Wellness

Our commitment to the support of the health and wellbeing of our community is paramount to the success of The Spice Theory. This includes initiatives that align conventional medicine with complementary alternative medicine practices in an integrative approach to care for our customers, team members and partners. Maintaining a healthy work/life balance is essential. We stand by our motto- “Good Health. Great Flavor!”